How Can We Get Closer to Audiences?
16:20 - 16:50 Monday 24th Mar 2025 / 30 min
For the past 30 years, independent media has grown and flourished globally. As a revelatory study in the US shows, there is an an audience out there wanting an improved choice. We join the study's author, Keri Putnam, in conversation with Artur Liebhart and Matthias Pfeffer to see how we reach these audiences.
How do independent films actually make their way to audiences and how much impact do they have? Today, we have the data and capacity to know much more about audiences and how to connect them with the variety of choices they are clamoring for.
Keri Putnam, Co-Founder of ReFrame and former CEO of Sundance Institute
Artur Liebhart, Founder of Against Gravity, and Millennium Docs Against Gravity Film Festival
Matthias Pfeffer, Founding & Managing Director Council for European Public Space (CfEPS)
Moderator: Danielle Turkov Wilson, Founder & CEO at Think-Film Impact Productions