Lie To Me
Baar Tyrmi / Norway / 2024 / International Premiere / 94 min
They promised a digital revolution of the financial market. It all turned out to be one of the biggest scams in history, but 10 years and countless scandals later, OneCoin is still in action. A docu-thriller about psychology and manipulation in a crypto-age.
In 2014, the crypto-currency OneCoin was launched. Calling itself the ‘Bitcoin killer’, OneCoin promised riches and a digital revolution of the financial market. Now anyone could become a millionaire overnight as long as they invested their money as quickly as possible, and with the charismatic Ruja Ignatova as its official queen, OneCoin quickly became the talk of the town from Silicon Valley to Europe. Until Norwegian investigator Bjørn Bjercke suspected that there wasn’t even an actual currency behind the digital house of cards. OneCoin was closer to a pyramid scheme than anything to do with algorithms. But even after countless scandals, imprisonments and deaths, OneCoin incredibly lives on 10 years later. A tale of psychology and manipulation in a time when the gap between real value and empty numbers is as wide as the dream of easy money is seductive.