Reid Hannaford, Danielle Sheli Levy, Arthur Choi / United States / 2021 / 30 min
‘MIMIC’ is an interactive web documentary that builds a collective portrait about our evolving human relationship with artificial intelligence.

We are becoming more and more reliant on Artificial Intelligence. What are the long-term ramifications when AI makes recommendations for us in the most personal areas of our lives? From who we date, to how we spend our money, to the information we consume – what happens when algorithms govern how we live and we willingly obey? ‘MIMIC’ is an interactive web documentary about our evolving human relationship with artificial intelligence. The film includes a diverse array of voices to capture how predictive algorithms affect people’s everyday lives. The audience is asked to participate at select input points throughout the experience, contributing to a collective portrait, and propagating a visual dialectic between human and machine. ‘MIMIC’ strives to create opportunities of reflection for the viewer and provoke the audience to question their own technological dependencies.

Meet the Artists: MIMIC

How to watch

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How do I experience ‘MIMIC’?
‘MIMIC’ is an online web browser-based experience. You will need a PC with internet connection to access the piece. During the festival everyone can experience ‘MIMIC’ online: Click here.

Artist Bio

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Reid Hannaford – Director & Producer
Reid Hannaford is an NYC-based artist and film director who tells stories about our collective integrity. Born in Toronto & raised in Montréal, Reid is a graduate of NYU’s Tisch School of the Arts in Film Production. He is currently directing MIMIC and in postproduction on his producorial narrative feature debut, GOD’S TIME.

Danielle Sheli Levy – Director & Producer
Danielle Sheli Levy is a multidisciplinary producer. Raised between Houston and Tel Aviv, now based in New York. Her work explores the nexus of cultural accessibility, anthropology, and the ephemeral. Danielle has worked with VICE, The Shed, and the Whitney Museum of American Art. She is currently the Digital Producer for National Sawdust.

Arthur Choi – Product Lead & Co-creator
Arthur is an entrepreneur obsessed with the union of technology, human experience, and design. Born in Seoul & based in NYC, Arthur is an NYU Stern graduate. Arthur is captivated by the philosophical implications of emerging technological innovations. He currently works at a16z-backed AI health technology company Komodo Health.

Nik Gundersen – Visual Designer
Nik Gundersen is a Norwegian born designer and artist based in Paris. His work explores social awareness and responsibility along with both a romantic and critical look on the future of technology. Gundersen has dabbled in performance art, fashion and photography, but always kept a clear focus in mixed media design.

Jake Oleson – Musical Composer
Jake Oleson is a New York-based filmmaker & composer. He explores often overlooked stories — stories about people whose circumstances test the resilience of the human spirit. Jake has directed campaigns for brands such as Facebook, Airbnb, Gatorade, P&G and Rolling Stone among various others.