Are we seduced by the good message of sustainability when we go shopping? A docu-comedy where nothing is what it seems.
What does organic, fair trade and sustainability really mean? Does the food industry keep what it promises, when you stand in a supermarket and have to make the right choice? And can you save the planet through the way you shop? A sceptical Werner Boote – Austria's answer to Michael Moore – and his German colleague Kathrin Hartmann travel around the world to explore this topic. And reality often appears to be as far from the marketing promises as the consequences of 'the green lie' can be disastrous. From Bali to Brazil and to the office of Noam Chomsky: there is more at stake than money once the benevolent consumers are seduced by the good message. 'The Green Lie' is based on Kathrin Hartmann's studies of the controversial phenomenon of 'greenwashing', where multinationals brand themselves as sustainable, while they simultaneously undermine the ecosystems of the countries in which they operate.