Annette Mees is an award-winning immersive theatre director and experience designer. She has directed experiential work across art forms mixing live and digital experiences that put the audience at the heart of big ideas and fictional worlds. She is currently setting up a new department for the Royal opera House (UK) – The Audience Labs – dedicated to exploring the artistic possibilities of immersive technologies. It partners leading artists with cutting-edge creative immersive technology and inter-disciplinary creative teams to create world-class work that innovates and pushes boundaries.
Before that she was a Creative Fellow for WIRED and The Space. She was the Guest-Artistic Director of the Danish Inspiration Lab and worked on the IK-prize winning Sensorium at Tate Britain. She started her career as one of the co-Artistic Directors of Coney – one of the leading interactive theatre companies in the UK.
She advises and speaks nationally and internationally on audience interaction, the integration of live and digital work and how to make beautiful experiences that allow for a real dialogue with audiences. She has worked with diverse partners across sectors including Google, Tate Britain, UK Parliament, Ogilvy, WIRED Magazine, European Space Agency, British Council, King’s College, ICA, The National Theatre of Wales, SJ01 San Jose Biennale, NESTA and many more. She has led interdisciplinary teams mixing a wide range of specialisms including artists, designers, theatre makers, academics, politicians, architects, NGOs, thinkers, futurists, creative technologists, AI experts, filmmakers, historians, curators, producers, advertising agencies, a magician and once an astronaut.